Description
The buyer’s journey has transformed — and manufacturers must evolve with it. Today, 80% of research for prospective jobs and even complex products happens digitally before a single conversation with HR or sales. This seismic shift demands a new kind of marketing strategy: one that’s practical, actionable, and built for the manufacturing sector.
Join us for a dynamic session where we’ll:
Unpack the changing digital behavior of buyers and job seekers
Explore how AI-powered search is reshaping visibility
Learn how to build a marketing framework tailored for manufacturers
Discover strategies to position your company as a trusted partner — not just another supplier
You’ll Walk Away With
A clear understanding of how to navigate the AI-search era
Tools to attract top talent and high-value customers
Leave with a blueprint to supercharge your 2026 marketing strategy
Confidence to take control of your company’s marketing destiny
Designed for:
Marketing leaders in manufacturing
HR professionals seeking new tools for recruitment strategy
Business development and sales teams
Anyone ready to rethink how their company connects with the modern buyer