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February 25, 2026 Supercharge Your Manufacture Marketing Strategy

February 25, 2026 9:00 AM - 3:00 PM (CST)

Description

The buyer’s journey has transformed — and manufacturers must evolve with it. Today, 80% of research for prospective jobs and even complex products happens digitally before a single conversation with HR or sales. This seismic shift demands a new kind of marketing strategy: one that’s practical, actionable, and built for the manufacturing sector. Join us for a dynamic session where we’ll: Unpack the changing digital behavior of buyers and job seekers Explore how AI-powered search is reshaping visibility Learn how to build a marketing framework tailored for manufacturers Discover strategies to position your company as a trusted partner — not just another supplier You’ll Walk Away With A clear understanding of how to navigate the AI-search era Tools to attract top talent and high-value customers Leave with a blueprint to supercharge your 2026 marketing strategy Confidence to take control of your company’s marketing destiny Designed for: Marketing leaders in manufacturing HR professionals seeking new tools for recruitment strategy Business development and sales teams Anyone ready to rethink how their company connects with the modern buyer

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Contact Information

Illinois Manufacturers' Association
Name: Terri Graham
Phone: 630-824-9371
Email: tgraham@ima-net.org
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