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January 28, 2025 Building Your B2B Marketing Strategy 8 Moves to Include This Year

January 28, 2025 10:00 AM - 11:00 AM (CST)

Description

Good B2B marketing in practice is often as much about a strategic approach as it is about creativity. Strategy helps quantify the value of marketing to an organization. 67% of B2B purchases are influenced by digital channels and with this massive change in how buyers behave, the old ways of selling such as simply picking up the phone or getting in the car can’t be relied on anymore to grow a modern manufacturing business. 

Join us to learn how manufacturers can take control of their own destiny by applying marketing strategy to help navigate this shift to digital. Join us for this overview on moving beyond classic marketing theory to develop a more practical and useable structure: Attending this webinar will give you a framework to: 

•Help quantify the value of marketing to your manufacturing organization 

•Ensure better alignment between sales and marketing 

•Build trust in your B2B brand digitally 

•Identify thought leadership angles 

•Establish a platform to create multichannel content 

Presented by Alex Cairns, Founder & CEO, Move Marketing

Contact Information

Illinois Manufacturers' Association
Name: Terri Graham
Phone: 630-824-9371
Email: tgraham@ima-net.org
Details: Terri Graham, Program Director 630-824-9371 tgraham@ima-net.org
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